Globe has taken under its wing golf prodigy David Charles Serdenia, who was first exposed to the world of golf through his mother, Ana Maria Serdenia (leftmost), a long-time caddie. In this photo Ana Maria Serdenia expresses gratitude to Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe, for the company’s support to the up and coming athlete.

AS IT CONTINUES to nurture the future of Philippine sports, Globe has taken under its wing 15-year-old golf prodigy David Charles Serdenia. This initiative reflects the company’s deep commitment to fostering emerging talents and empowering their dreams, underlining its dedication to nurturing the next generation of exceptional individuals.

Charles, a caddie’s son who has been making waves in the golfing community, aspires to join the national team and represent the Philippines internationally. His remarkable victory in the recent boys’ junior division of the NGAP Beverly Place Open in Pampanga highlighted his extraordinary skills and dedication.

Despite his young age, Charles’ journey has been both inspiring and challenging. The self-taught athlete first developed a love for golf at the age of seven but faced numerous obstacles, particularly financial constraints, which forced him to put his golfing ambitions on hold for over two years.

Yet Charles’ mother, Ana Maria, a dedicated caddie for 25 years, did her utmost to back his passion, even borrowing money to cover tournament fees.

“During the pandemic, while working as a caddie, I saw him practicing. Every day, rain or shine, he was there on the putting green, pitching. I told myself my son truly wanted to be a golfer. I let him be,” she recounts.

To this, Charles said:  “I see my mom struggling, so I told myself to practice well to help my mom.”

Fortunately, the golf community rallied behind Charles, providing financial assistance and donating equipment, including clubs, bags, shirts, and shoes.

It was Ernest Cu, Globe President and CEO, who first learned about Charles’ story and recognized his potential in the sport. Globe then stepped forward to provide financial support for the teen to further hone his skills and technique.

“Supporting Charles will help shape his young talent. His extraordinary resilience and steadfastness in the face of daunting challenges embody the very essence of determination we strive to foster. We are excited to play a role in his journey towards success and eagerly anticipate watching him grow not only as a golfer but also as a source of inspiration for many,” said Ernest Cu, Globe Group President and CEO.

The company’s support will not only enable Charles to compete in upcoming tournaments but also assist in his long-term goal of achieving top-level proficiency in golf.

The official endorsement highlights Globe’s wider mission to elevate aspiring athletes and make meaningful contributions to the community, aligned with its goal of promoting excellence and national representation in sports and creating a positive societal impact.

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